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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Never Forget Marketing’s Most Basic Principles »

Posted Jul 29, 2015

Brand Loyalty: Stuck On Versus Stuck With »

Posted Jul 28, 2015

9 Ways To Counter The Agency Positioning Dilemma »

Posted Jul 27, 2015

The Everlasting Value Of Demographics »

Posted Jul 24, 2015

4 Ways To Deflect Attacks From Challenger Brands »

Posted Jul 23, 2015

Knowledge Brands Face New Competitive Forces »

Posted Jul 22, 2015

How Pricing Impacts Brand Reputation »

Posted Jul 21, 2015

The Changing Tides Of Brand Economics »

Posted Jul 20, 2015

7 Rules Of Brand Management »

Posted Jul 17, 2015

The Varying Ways Consumers Engage With Brands »

Posted Jul 16, 2015

Brand Innovation Creates Customer Concerns »

Posted Jul 15, 2015

The Decline Of The Airbrushed Brand »

Posted Jul 14, 2015

Endorsements: Pathway Of Lazy Marketing? »

Posted Jul 13, 2015

Archetypes Wield Power For Brands »

Posted Jul 10, 2015

Building A Compassionate Brand »

Posted Jul 09, 2015

Founder And Brand: Forever Linked »

Posted Jul 08, 2015

Soulful Branding »

Posted Jul 07, 2015

Leveraging Brand Heritage For Stories And Strength »

Posted Jul 06, 2015

Marketers Are Not Creatives »

Posted Jul 03, 2015

10 Reasons Why Rebrands Fail »

Posted Jul 02, 2015