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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Would your brand pass The Tinder Test? »

Posted Dec 10, 2014

Grateful brands are great brands »

Posted Dec 05, 2014

Improving brand meaning »

Posted Dec 03, 2014

Brand actions are not the same as brand strategy »

Posted Dec 01, 2014

7 key considerations for brand expansion »

Posted Nov 24, 2014

Brand Example: A Higher Brand Purpose »

Posted Nov 14, 2014

Changing The Brand Culture – To What Purpose? »

Posted Nov 12, 2014

Brand Success: Ideas Or Access? »

Posted Nov 10, 2014

Focus Your Brand On Cause Not Effect »

Posted Nov 07, 2014

The Emotional Drivers Of B2B And B2C Brands »

Posted Nov 06, 2014

10 Things A Brand Must Have »

Posted Nov 05, 2014

The Problem With Brand Value »

Posted Nov 04, 2014

Pricing The Brand Ecosystem »

Posted Nov 03, 2014

Using Big Data To Shape Brand Experiences »

Posted Oct 30, 2014

Maximizing The Brand Launch »

Posted Oct 29, 2014

Building An Obsession Based Brand »

Posted Oct 27, 2014

Keys To Avoiding The Brand Graveyard »

Posted Oct 26, 2014

Rebranding Your Price »

Posted Oct 23, 2014

Brand Experience In A Post Advertising World »

Posted Oct 22, 2014

Designing A Likeable Brand »

Posted Oct 21, 2014