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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

David Ogilvy On 'A Good Advertisement' »

Posted Mar 02, 2009

BrandQuote - March 1 »

Posted Mar 01, 2009

Brands Excel With Over Delivery »

Posted Feb 28, 2009

Today's Ad Business: Land of the Lost »

Posted Feb 27, 2009

Building Emotional Ties To Your Brand »

Posted Feb 26, 2009

Competitor-Oriented: Danger for Brands »

Posted Feb 25, 2009

The Past Can Power Online Brands »

Posted Feb 24, 2009

Marketers Can Borrow To Win »

Posted Feb 23, 2009

Scent Marketing Success: Step 9 of 10 »

Posted Feb 21, 2009

Exploring Price Segmentation »

Posted Feb 20, 2009

Why Retailers Call The Shots »

Posted Feb 19, 2009

The End of Brands as We Know Them? »

Posted Feb 18, 2009

Don’t Make A Naming Compromise »

Posted Feb 17, 2009

Discounts in Trials: Good or Bad? »

Posted Feb 16, 2009

The 'Radical' Customer Advisory Board »

Posted Feb 15, 2009

Great Moments in Advertising: Morton Salt »

Posted Feb 14, 2009

What are the Measures of Brand Value? »

Posted Feb 13, 2009

Building a Strong Brand in Turbulent Times »

Posted Feb 12, 2009

The Michael Phelps Endorsement Factor »

Posted Feb 11, 2009

Marketers and the Media »

Posted Feb 10, 2009