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Insights and Ingenuity By Heather Rast

Member Since 2009 of the Marketing Community

Recent Posts

Is a Google+ Brand Page or Facebook Brand Page Best For Your Business? »

Posted Jan 11, 2012

Tips for curating content that reaches readers »

Posted Oct 13, 2011

Is your brand concerned with everybody or the right somebodies on social media? »

Posted Oct 06, 2011

Avoid the 7 deadly sins of online communities »

Posted Sep 29, 2011

A clever Twitter trick small businesses can use to best the competition »

Posted Sep 22, 2011

Why distributed teams win »

Posted Sep 15, 2011

Get rich business intelligence with Spiral16 »

Posted Sep 08, 2011

Social media training trumps tools »

Posted Sep 01, 2011

What I learned over summer vacation »

Posted Aug 29, 2011

Social media community manager – just what is your job, anyway? »

Posted Aug 25, 2011

Any old author just won’t do for your team blog »

Posted Aug 18, 2011

Group blogging for business: quick how-to guide »

Posted Aug 11, 2011

Does your brand personality speak human? »

Posted Aug 03, 2011

Brand interest not outdone by brand engagement »

Posted Jul 25, 2011

What are you doing about your accidental community? »

Posted Jul 12, 2011

6 Ways community shepherds tend flock »

Posted Jun 27, 2011

How assumptions boggle effective communication »

Posted Jun 22, 2011

Tagline should capture the essence of brand position »

Posted Jun 20, 2011

Are you just stupid, or is it the social media? »

Posted Jun 14, 2011

Has the social media manager evolved to the information caretaker? »

Posted Jun 06, 2011
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