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Insights and Ingenuity By Heather Rast

Member Since 2009 of the Marketing Community

Recent Posts

PR 2.0: Messaging using social media distro service »

Posted Mar 20, 2009

SXSWi 2009: How Do You Measure Consumer Interest? »

Posted Mar 16, 2009

SXSWi: Are PR Agencies a Dying Breed? Liveblog Attempt »

Posted Mar 15, 2009

SXSWi 2009: Newbie’s Day One »

Posted Mar 14, 2009

ROI: What Got You Here Won’t Get You There »

Posted Feb 28, 2009

The “Content Entanglement Factor”: Inform, Engage, Entertain »

Posted Feb 22, 2009

“Do I Know You?”: Marketing Tacts To Avoid »

Posted Feb 11, 2009

Brand Building Is An Inside Job »

Posted Feb 03, 2009

Ignore Your Customers. Other Companies Are Happy To Help Them. »

Posted Jan 28, 2009

Do You Use Listening Ears To Learn and Grow? »

Posted Jan 25, 2009

Journalism and 2.0 »

Posted Jan 18, 2009

Is “Satisfied” Good Enough? »

Posted Jan 13, 2009

What A Twitter Network Can Do For You »

Posted Jan 06, 2009

The Internet and News Media: Where Has All This Progress Gotten Us? »

Posted Jan 04, 2009

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