Tridea Redesign
For the past few months, the Tridea team has been planning a redesign to launch for a brand new year. In setting new goals for this new year, we felt it was necessary to put a new face on our website for a fresh start. So we spend quite a bit of time on redesigning, and rewriting all of the copy in the site.
The overall goal for the new site, aside from a new look, was to increase the amount of content in the site, basically elaborating a bit more on what we previously had. An example of this is our about page; we wrote a bit more of our company values, and moved our individual information to our own bio pages, which will give us room to expand on those in the future. Therefore, we increased the width of the site and added two columns, instead of one. This seems to work out very well, and the refreshed content fits the new design very well.
The homepage image that we chose took hours to find. It’s a closeup of the ceiling design of the Madrid airport. We browsed through hundreds of photography sites looking for something to convey the message that we were looking for. It was hard to top the last one because it conveyed the exact message that we were aiming for.
One of my favorite parts of the new site was the use of sIFR. I think they add quite a bit more personality to the pages and the typeface works really well with the identity of the site. If you haven’t used sIFR before, I’d highly recommend it. It’s pretty easy to implement and there is pretty good documentation on it.
This time around we also integrated the blog design to seamlessly fit with the rest of the site. Our first version of the blog had a bit of a different design than the rest of the site, which we didn’t really like. The blog didn’t feel as apart of the site as it should have. So we changed that to have the blog carry the same design as the rest of the site.
So that is the rundown of the redesign, and where my attention has been for the past month. Go check out the new site, and I hope you like our redesign. Please let me know if you find any bugs.