I came across this video a little while ago, and I’ve been intending to post it for a while now. Jay Smooth hits the nail on the head: the 2000s’ “album launch” is really just the leak date.
(WordPress isn’t letting me embed the video, called “Why Albums Used To Matter.” Click here to watch it.)
Can you tell me, without cheating, when the new Girl Talk CD is supposed to be mailed out? Probably not. But there was plenty of talk about which week (and, once that was decided, which day), Feed The Animals was being “released.”
What does your band (or brand) want people to talk about: the package or the product?
More on Girl Talk’s latest coming soon…
