BenzInsider.com - A Mercedes-Benz Fan Blog

Advertisement at Russian Airport. Ad Copy:”This isn’t a private plane” and “But it feels like one”

Only a few decades ago, Russians were famous for driving Volgas and Lada’s, or some other locally made products; flash forward to 2008, and you’ll see a totally different Russia. The Russian luxury car market is one of the fastest growing in the world, which has set off a rat race between the premium German car makers. Reuters has published a great article on the up and coming Russian revolution, where nothing is too expensive and everything is worth showing off.

Mercedes customer deliveries in Russia rose 65% last year, compared to 55% for BMW and 52% for Audi. The trio enjoy higher-margin sales thanks to the desire by many in Russia to display their wealth by driving the most expensive cars.

“There is another big difference about our customers — they are considerably younger. Our average Mercedes buyer is between 35-37 years of age, in other words roughly 15 years younger than elsewhere,” said Juergen Sauer, president and CEO of Mercedes-Benz Russia SAO.

Continue reading the article over at Reuters

(1 votes, average: 5 out of 5)
 Loading ...

If you're new to BenzInsider, you may want to subscribe to our RSS feed. With the feed we can keep you updated on the latest Mercedes-Benz news, rumors and videos. Thanks for visiting!