MindValley Labs Internet Marketing Blog

In keeping with our tradition of continuous tests and tweaks to boost the performance of our websites, we’ve discovered a very simple type of email that works well for email marketing.

You just need one main powerful ingredient to make it work well - testimonials.

That’s right.

Testimonials sell. The more you have, the better. Plus, they do boost conversion rates on websites.

So, we thought, what the heck, let’s literally put some testimonials in our emails and see how that goes.

Building Your Email from Testimonials

To give you a demonstration on how to do this, here’s a quick and simple example.

The following are testimonials from one of our major websites, SilvaLifeSystem.com

First Testimonial

“I’ve used the Silva Method for many years. It has helped me overcome my own illnesses. I urge you to attend Mr. Silva’s training sessions that are presented around the world.”

~ Dr. Wayne Dwyer, motivational speaker, author, and popular self-improvement guru from best-selling book Real Magic (Harper Mass Market Paperbacks, 1993)

Second Testimonial

“One of the earliest workshops I took was the Silva Mind Control Course… The most important technique I learned in that course was the basic technique of creative visualization… Our rational mind is like a computer… The intuitive mind, on the other hand, seems to give access to an infinite supply of information. It appears to be able to tap into a deep storehouse of knowledge and wisdom…”

~ Shakti Gawain, author of numerous books, including Creative Visualization (Bantam Books, 1983) from Living in the Light (Bantam Books, 1993)

Third Testimonial

I have been investigating and researching everything in the self-help and metaphysical field for the last 20 years….I have learned many techniques to help people, and the best of all is The Jose Silva UltraMind ESP System. I cannot imagine anyone not wanting to learn Jose Silva’s System once they understand how valuable these techniques are.

~ Ellen Roper, certified hypnotherapist.

Great, so now we have a few lovely testimonials. Here’s how we can include them strategically in a captivating email.

Remember, this is just a simple example.

Hi {FIRSTNAME},

The Silva Method community can
be a very talkative one - I get
lots of email every day from
people asking questions and telling
stories.

I wanted to share a few to show
you what others are saying and
experiencing. If Jose Silva was still
alive, he would have been pleased
to hear all the positive feedback.
After all, he’s done something special.

{LINK}

Read these stories now and then I’ll tell
you what Jose Silva did:

*************************************

Testimonial 1

*************************************

Testimonial 2

*************************************

Okay, so we’ve seen 2 examples of
people across the country taking the
1st step to start - and getting results FAST.

All it took was an expert teacher
and a little effort.

When you go after something with
the right mind set, coincidences
happen and the universe works FOR
you. It’s almost like the universe
WANTS you to succeed… so pick
some good goals

So what did Jose do you ask?

Jose Silva spent 50 years developing
The Silva Method, by far one of the
most powerful personal development
programs ever invented.

{LINK}

You owe it to yourself to give it a try
and take advantage of the 30% discount
being offered ONLY in the next 5 days.

Grab it fast here:

{LINK}

And it would be great if you sent me
your reaction after trying it.

It’s really making waves…

Regards,
Sender’s Name

P.S.: Here’s another story from a
satisfied spirit

*************************************

Testimonial 3

*************************************

If you’re ever going to try the Silva Method
you should right now since that discount
is still available

You can get going here (I recommend it):

{LINK}

And that’s basically it. That’s how you strategically place testimonials in an email. Go ahead and use the structure of the above email for your own email marketing efforts.

We’ve had great success with this strategy.

A Few Closing Words

Now of course, the above isn’t meant to be a substitute for other important things a good email needs to have such as a captivating subject line. It’s meant to be a solid complimentary tactic you can use once in a while to boost your email marketing performance.

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About the Author

Having been invited for conferences co-organized by Harvard University and attended international ones, Amir is a blogaholic and a passionate observer of the blogosphere who's built a number of successful blogs. On top of that, he's obviously a full-time web junkie at MindValley where he focuses on blogging, SEO and social media marketing trends.

Check out other posts by Amir Ahmad

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