More Google Changes: Content Attributes in SERPs

Friday, October 10th, 2008 by Jordan McCollum

More Google Changes: Content Attributes in SERPs

I guess it’s just been one of those weeks: Google is innovating all over this week. The latest changes that have been spotted come in Google’s bread and butter: the SERPs.

Both Barry Schwartz and Michael Gray posted about a new development in the SERPs: content attributes listed between the title and the snippet of results. The information provided there included the number of posts from the blog, the number of authors and the date of the last post:
google serp with content information
Barry Schwartz also mentioned seeing an author byline listed below a search listing.

Naturally, the question is whether this information is useful enough to see widespread use. While it’s always possible, I’m guessing that this one will remain limited.

Also today, Google launches a new layout for Google News.

What do you think of these changes? And the perennial question—what will Google do next?

Save & Share

Similar Stories in: General | Forward: Email This Post

13 comments on “More Google Changes: Content Attributes in SERPs”

Utah SEO Pro Says:

October 10th, 2008 at 5:12 pm

Interesting to see Google getting good at content recognition. This will be a big step towards relevant results.

Utah SEO Pro’s last blog post..Link Metrics for SEO
Jaan Kanellis Says:

October 10th, 2008 at 5:44 pm

Makes sense on blog search, but not normal search.

Jaan Kanellis’s last blog post..Don’t Update AdWords Editor When It Asks You To!
Check Page Rank Says:

October 11th, 2008 at 6:44 am

Content has always played a main role in Google and from my experience Yahoo is more to keywords factors. I have added a blog to my main site and it works like charm. Oh yeah, I use unique content. My serp went pretty high! Cheers
Zurpit Says:

October 11th, 2008 at 10:46 am

This will be great when searching for blogs, they are improving their search engines every day and becoming more relevant
Bali Web Says:

October 11th, 2008 at 11:09 am

Thats definitely a nice feature to have, especially when looking for newer information.

Bali Web’s last blog post..Destinia for Your Vacation Plan
» Cool SERP Feature, But Where Is It? Search Engine Optimization Journal - SEO and Search Engine Marketing Blog Says:

October 11th, 2008 at 1:29 pm

[...] Marketing Pilgrim reports that Google has added a new feature to its blog search SERPs. The feature is the addition of the number of blog posts made, the number of authors, and the date of the last blog post. Cool feature. Except that when I searched for blogs by keyword I didn’t see that feature in the SERP anywhere. I’d like to see it. Very helpful. [...]
Google Changes the Way SERP’s are Displayed | Christopher Ross Says:

October 11th, 2008 at 3:06 pm

[...] to my blog, please feel free to subscribe to my RSS feed or leave a comment.Jordan over at Marketing Pilgrim reported on Friday that Google is changing the way SERP’s (Search Engine Result Pages) are [...]
QuickPWN Says:

October 12th, 2008 at 6:59 am

I think that’s too much information because I don’t really care how many authors or posts there are on a blog when I’m searching. All I care about is finding the right page I’m looking for.

QuickPWN’s last blog post..iTunes App Store Apps
И снова изменения в Гугл: атрибуты контента в Google SERPs at InoSEO.com Says:

October 12th, 2008 at 8:58 am

[...] http://www.marketingpilgrim.com/2008/10/more-google-changes-content-at tributes-in-serps.html [...]
PS3 Says:

October 12th, 2008 at 4:27 pm

What will the equivalent be for non-blog based sites, where authors etc are not a factor?
SoLinkable Says:

October 14th, 2008 at 3:45 pm

This is a major step forward. Way to keep content relevant Google. Three cheers!

SoLinkable’s last blog post..YouTube Passes Yahoo As #2 Search Engine
Cool SERP Feature, But Where Is It? | Search Engine Optimization journals Says:

October 15th, 2008 at 2:56 am

[...] Marketing Pilgrim reports that Google has added a new feature to its blog search SERPs. The feature is the addition of the number of blog posts made, the number of authors, and the date of the last blog post. Cool feature. Except that when I searched for blogs by keyword I didn’t see that feature in the SERP anywhere. I’d like to see it. Very helpful. [...]
Downloadic Says:

October 18th, 2008 at 4:24 pm

Yes I saw that last week. That seems that how blogs and forums are growing and increasing.

Marketing Pilgrim